Google My Business
It’s no secret that there is a dearth of new businesses in this area. There is a coffee shop around the corner, a dog walker for every occasion, and enough hairstylists to capsize an army. If you want to attract local clients that are aching for your awesomeness, how can you make your business stand out? Google Business Profile, formerly known as Google My Business, is here to help you dominate in your local market. (Perhaps not dominance, but certainly becoming a local hero.)
Think of it as your digital storefront on Google Search and Maps. People are searching for businesses like yours every day, and with a killer Google Business Profile, you’ll be the first (or at least one of the first) options they see.
Here’s why Google Business Profile is your new BFF:
1. Free Marketing: Yep, you heard that right. Google Business Profile costs absolutely nothing. List your business, add photos, update your hours – it’s all free advertising magic.
2. Local Hero Status: Get found by people searching for businesses in your area. Think “best pizza near me” or “dog walker close by.” With a great profile, you’ll be the hero they deserve.
3. Reviews Matter: Customers can leave reviews on your Business Profile. Positive reviews build trust and attract new customers. (Just be sure to respond to both the good and the bad!)
4. Insights Galore: Google Business Profile provides valuable insights on how customers are finding you. Use this info to refine your online presence and attract even more local love.
5. Shine Bright: Stand out from the crowd with high-quality photos, a clear and concise description, and even a virtual tour of your business.
Okay, convinced? Here’s how to get started:
1. Head over to google.com/business.
2. Sign in with your Google account (if you don’t have one, it’s easy to create one for free!).
3. Search for your business and claim it if it already exists. If not, add it yourself!
4. Fill out all the information – your address, phone number, website, opening hours, and anything else a potential customer might want to know.
5. Add stunning photos of your business, your products, and happy customers (with permission, of course!).
6. Encourage reviews! Let your happy customers sing your praises.
Google Business Profile isn’t rocket science, but it’s a marketing tool that can seriously boost your local business. So, ditch the outdated flyers and embrace the power of the digital world. With a little effort, you can become the local hero everyone deserves!
Frequently Asked Questions on Google My Business
So, you’re ready to conquer the local market with Google Business Profile? Awesome! But before you dive in, let’s answer some of the most common questions newbies have:
1. Is Google Business Profile really free?
Absolutely! Setting up and managing your Business Profile won’t cost you a dime. It’s a fantastic way to reach new customers without breaking the bank.
2. My business doesn’t have a physical storefront. Can I still use Google Business Profile?
Yes! Even if you run your business online or provide services in a client’s location, it can still be valuable. Just be sure to clearly list your service area.
3. How often should I update mine?
Keeping your profile fresh is key. Update your hours of operation if they change, add new photos regularly, and respond to reviews promptly.
4. How can I get more reviews on my profile?
Simply ask satisfied customers to leave a review! Offer incentives like discounts or contests to encourage participation. But remember, never pressure anyone for a review.
5. What should I do if I get a negative review?
Don’t panic! Respond professionally, acknowledge the customer’s concern, and offer a solution if possible. This shows other potential customers that you care about feedback and strive to improve.
6. How can I see who’s finding my business profile?
It offers insights that show how many people see your profile, how they find you (search terms), and where they click through from (Google Maps or Search). Use this information to refine your online presence.
7. I claimed my Google Business Profile, but it’s not showing up yet.
Verification can take some time, especially if you requested it by mail. Be patient! You can also check the verification status within your Business Profile dashboard.
8. Can I manage my Google Business Profile from my phone?
The Google My Business mobile app is no longer available, however you can manage your Business Profile on the Google Maps app. Learn how to manage your profile on the app. Certain features may differ between Google Maps and Search, and the operating system.
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